The rate of fan growth is critical metric to measure the success of social media campaign. Create fan only promotions or surprise promotions to grow fans by leaps and bounds. The viral nature of noteworthy promotions created using Social Media Marketing Suite will further spark rapid growth in fans.
Brand advocates can be cultivated by deepening the relationships with customers and earning their loyalty. Fan exclusive attractive content can be created re-packaging current assets promote engagement. Limited time and compelling promotions, coupons and sweepstakes further increases engagement by leveraging psychological motivator of ticking clock.
Promotions like coupons, sweepstakes, contests and group-deals directly reach the consumers that are eager to receive them. This method is significantly more effective than traditional demographic targeting of consumers with shallow interest.
Compelling offers in coupons to ardent fans enable you to capitalize on consumer involvement. Strategies like fan-only product launches and fan-only pre-order for eagerly waiting fans create the necessary buzz and boost the revenue. Up-selling accessories and services to the satisfied customers and advocates further drive the revenue.
Marketing managers at brands and agencies can track performance, measure ROI and tweak the campaign as necessary all in real-time. The dashboard provides up-to-the-minute data on views, redeems and viral shares. The leads are down loadable in excel format or can be emailed.
Facebook promotions and twitter campaigns deliver significantly higher throughput from traditional marketing funnel by giving it a cyclic capability. After the awareness-interest-sale stages of traditional marketing funnel, the consumer turns in to a fan. The social media promotion gives him a convenient channel to be advocate and recommend the product.
Strategy of combining banner advertisements with facebook and twitter promotions delivers the best of both worlds. It generates the awareness and traffic of a regular campaign and also facilitates more involvement from consumers about the brand. The viral and engaging effect of Social Media will significantly boost the ROI of any display campaign.
Promotions on twitter and campaigns on facebook intrinsically stimulate sharing. The compelling promotions ignite conversations among friends and become viral on social media networks. The best way to create interesting content is to use Social Media Marketing Suite to build fun promotions like coupons and sweepstakes that foster interaction and spread from person to person.