Brian Honigman of Mark Ecko Enterprises has put together 100 fascinating stats and figures in his article on Huffingtonpost. Top five social properties are covered, which includes Facebook, Twitter, Pinterest, Instagram and Google+.
Click here to read the article.
Noxxic Facebook page’s fan-base increase by 2448 averaging about 116 per day! The campaign generated 1973 redemptions and 1161 friends shared it further with their friends making it viral. –Zac Miller
BUSINESS OVERVIEW
Noxxic provides online guides for Diablo III, Star Wars: The Old Republic, and World of Warcraft. Noxxic guides are primarily for cutting edge information for all character-types (classes) that exist in each game, for both types of gameplay – Player vs Environment (PvE) and Player vs Player (PvP).
OBJECTIVE
Noxxic wanted to attract more fans to their Facebook page and generate more fan interaction.
SOLUTION
Noxxic created a Viral sweepstakes “Noxxic Guild Wars-II Giveaway” using Social Media marketing Suite from Viralimpressions. Facebook users needed to become a fan (LIKE the Facebook page) in order to redeem the promotion. The redemption of the Giveaway revealed their name, email address and social reach to the business. Noxxic seeded the virality by frequently posting on their Facebook wall.
RESULTS
The campaign ran for 3 weeks (From Aug 2nd 2012 to Aug 23rd 2012). During this period of 3 weeks, Noxxic Facebook page saw their fan-base increase by 2448 averaging about 116 per day! The campaign generated over 1973 redemptions and 1161 friends shared it further with their friends making it viral.
Noxxic Social Media Marketing Sweepstakes
Dashboard view of the Noxxic campaign
Ruby’s Beauty Studio experienced over 350% fan growth and generated over 200 leads! Over 150 fans shared the promotion virally. – Ruby Walia, Owner Ruby’s Beauty Studio.
BUSINESS OVERVIEW
Ruby’s Beauty Studio is a well-known Beauty Salon in the San Francisco Bay area, established in 2002. They offer various services including threading, waxing, bleach, facials, head massage and bridal makeup.
OBJECTIVE
Ruby’s Studio wanted to attract more fans to their Facebook page and generate more fan interaction.
SOLUTION
Ruby’s Beauty Studio created a Viral Giveaway “Eyebrow threading Giveaway” using Social Media marketing Suite from Viralimpressions. Facebook users needed to become a fan (LIKE the Facebook page) in order to redeem the Giveaway, print it and take it with them to the Salon vist. The redemption of the Giveaway revealed their name, email address and social reach to the business. Ruby Walia, the owner sent the Giveaway to her friends and well-wishers.
RESULTS
In the first three months of the Giveaway campaign, the Ruby’s Studio Facebook page saw their fan-base increase by over 350% and generated over 200 redemptions! Over 150 friends shared it further with their friends virally.
Monarch Truck saw over 120% fan growth and generated over 150 leads! The promotion generated over $15,000 in revenue and 171% ROI net of all campaign and marketing costs. – Gary Davidson, VP of Marketing, Monarch Truck
COMPANY OVERVIEW
Monarch Truck established in 1976 is the Bay Area Leader in Medium Duty Truck Sales, Leasing, Rentals, Service and Parts. They are authorized Dealer for Isuzu, GMC and Hino with facilities in San Jose and Fremont.
OBJECTIVE
Monarch Truck wanted to attract more users to their fan-page and generate more leads for the business.
SOLUTION
Monarch Truck created a Viral Coupon “25% OFF truck rental” using Social Media marketing Suite from Viralimpressions. Facebook users needed to become a fan (LIKE the Facebook page) in order to redeem the coupon, which revealed their name, email address and social reach to Monarch Truck. They used the Viral Coupon as a landing page for the Google Advertisement which would give an immediate call to action for the consumer. They also published the coupon on their business website to monetize the traffic.
RESULTS
Over the first three months of the coupon campaign, the Monarch Truck Fan Page saw their fan-base increase by over 120% and over 150 redemptions! Monarch Truck’s promotion generated over $15,000 in revenue and 171% ROI net of all campaign and marketing costs.
Social Media Marketing - Viral Coupon
Many users find Twitter and Facebook as avenues to share their pictures, interact with friends and family. But, online marketers want to acquire fans and followers then convert them to leads using Social Media Marketing Tools. It is therefore critical for marketers to build an attractive social media marketing campaign for the brands on Social Media networks.
Facebook and Twitter marketing is very important to engage fans and drive revenue. One of the effective ways to attract fans on Facebook and followers on Facebook is to create compelling promotions. Given the pervasiveness and popularity of Social media these promotions are likely to reach hundreds of millions of consumers across the globe.
Some of the reasons consumers follow the Brands are:
Leveraging different types of promotions on Social media platforms: Compelling promotions such as sweepstakes and giveaways can be used to acquire large number of fans on Facebook and followers on Twitter. Different types of contests like photo-contests, essay contests can be used to keep the fans and followers engaged. Coupons are certain ways to convert shopper to a buyer and reach revenue goals.
The power of Social connections. People are more likely to follow a brand when they see their friends and family positively endorsing a brand. Consumers are far more likely to enter a contest or a sweepstakes when they see their friends or family doing so. By running promotions on Facebook and Twitter, marketers can hope to leverage this behavioral pattern of the consumers.
Advertisement that keeps on running: Facebook, Twitter and Google+ are called as earned media. Internet marketers must approach earned media more subtly than the paid media like advertisements and owned media like their corporate website.
Fans and followers have every chance to post whatever they want and hold anything that they deem beneficial to the business on social media platforms. A lot of consumers follow brands that consistently upload content and articles. Turning fans to customers and followers to customers is achieved better when those who are connected to the brand on their social networking sites see a reliable stream of information that encourage fans or encourage followers to keep trusting the business.
Viral Campaigns: Viral campaigns and viral promotions are hosted better on social media platforms as they provide intrinsic mechanisms to share with friends. As Facebook and Twitter are accessed by a very large number of people on a daily basis, a positive thing that involves fans of the brand or involves followers of the brand would be relayed to the whole Facebook and Twitter universe. This, in turn, creates a very rich source of possible successful sales.
Social media platforms like Facebook and Twitter are not just avenues for keeping up with those you care about. Internet marketers can very well see that these websites can pave a convenient way to monetize fans and monetize followers and contribute to the establishment of a bigger brand and more pleasant business success.
The good news is that you don’t need to spend time learning how all these work as you can leave all the heavy liftigng to ViralImpressions.com. Whether you’re looking to take advantage of Facebook page tools or run Twitter campaigns for your online business, the company can very well sort things out for you. Share your social media plan and thoughts to ViralImpressions.com, and watch how they can help you monetize to surpass your revenue goals.
For the promotions to leverage the intrinsic viral nature of Facebook and Twitter, need to be seeded with critical mass of fans and followers. When promotions like discount coupons, sweepstakes and giveaways go viral on social media, they generate significant number of leads for the businesses.
Using QR codes is one of the best ways to acquire initial fans and followers. This is due to the fact that almost everyone around you has a smart phone in his or her hand. With the help of a smart phone and a free QR code application, customers can effortlessly view the promotion and redeem it. Using Facebook and Twitter on the mobile phone, customers can very easily share the promotions with their friends and followers kick-starting the viral spread.
Businesses can include the QR codes in virtually anything, whether it is their business card, flyers, post-cards, print-advertisements or even a billboard! The businesses with a store-front can create a door sign with the QR code to capitalize on the foot-traffic.
Here is a word of advice to persuade customers to take the measly couple seconds it takes to scan. Explain briefly under the code what they get in return for scanning the code since some might not be too familiar with this concept.
One of the biggest reasons to use QR codes is that it make your business stand out. The concept is new and many customers get excitement from using their phone to reveal the promotion. In addition, people take their phone everywhere so no more forgetting the coupon at home.
Viralimpressions Social Media Marketing Suite gives ability to generate the QR code for every promotion that is created.
ROI is probably the number one thing businesses think about when deciding whether or not they should make an investment in Social Media marketing in general and Social media promotions in particular. However, when it comes to social media it is more difficult to measure the ROI, as many believe it is like attempting to measure something immeasurable. Thus many companies don’t take the time to measure it or don’t engage in practices where they believe they can’t measure ROI.
Devising a system to measure ROI helps companies save thousands of dollars and increase sales. For, social media calculating ROI is very different. Rather than using the traditional method, it is more practical to use the equation:
ACPC = Average CPC for your Segments;
ACPM = Average CPM for your Segments;
Social Media ROI = (Number of Clicks) * ACPC
+ (Number of Impressions) * ACPM
+ (Impressions generated by Wall Posts/Likes/Comments/Re-tweets) * ACPM
+ Social Peer Influence;
Other than just generating ROI, social media does more, it helps to engage customers. This is important as it results in customer loyalty, which is a strong key to a successful business. Smaller businesses and stores can also measure ROI through a coupon generator. Each customer would receive a unique code and you could calculate how many people found out about the promotion through that particular source.
In conclusion, there are many ways that companies can see if their internet advertisement is generating business but there is more to social media than just calculating the return. It’s about creating a loyal fan base and generating traffic, which is what will lead your business to success.
Of course every business wants to make their promotions viral, especially on social networks like Facebook and twitter. But the question is how? What content is necessary to make their promotions remarkable and compelling?
a) Contests & Sweepstakes. This is one of the most effective ways to grab the consumer’s attention as almost everyone is down to win free stuff. When people here about the ability to win something, they will most likely share it with family and friends. This action makes promotions viral.
b) Create Quizzes. People love taking quizzes, to find out about themselves. Develop different types of quizzes, for example: What type of dog are you? What celebrities are you most like? People tend to share these quizzes with their friends thus making the promotion more viral.
c) Simple reward for those that share with a certain number of people; for example a five dollar gift card for the first 500 people you share the promotion with. This is a great way to initially launch a promotion.
So you have the content, now what?
• Make sure to keep it short, on average people won’t spend more than 30 seconds on reading the promotion. Remember this is the generation of ADHD
• Promotions that spark some level of emotions tend to be the most effective as people tend to remember them.
• Keep things relevant, no one wants to read extra spam and plus it makes it more engaging when it is
• Keep it accessible