For the promotions to leverage the intrinsic viral nature of Facebook and Twitter, need to be seeded with critical mass of fans and followers. When promotions like discount coupons, sweepstakes and giveaways go viral on social media, they generate significant number of leads for the businesses.
Using QR codes is one of the best ways to acquire initial fans and followers. This is due to the fact that almost everyone around you has a smart phone in his or her hand. With the help of a smart phone and a free QR code application, customers can effortlessly view the promotion and redeem it. Using Facebook and Twitter on the mobile phone, customers can very easily share the promotions with their friends and followers kick-starting the viral spread.
Businesses can include the QR codes in virtually anything, whether it is their business card, flyers, post-cards, print-advertisements or even a billboard! The businesses with a store-front can create a door sign with the QR code to capitalize on the foot-traffic.
Here is a word of advice to persuade customers to take the measly couple seconds it takes to scan. Explain briefly under the code what they get in return for scanning the code since some might not be too familiar with this concept.
One of the biggest reasons to use QR codes is that it make your business stand out. The concept is new and many customers get excitement from using their phone to reveal the promotion. In addition, people take their phone everywhere so no more forgetting the coupon at home.