Many users find Twitter and Facebook as avenues to share their pictures, interact with friends and family. But, online marketers want to acquire fans and followers then convert them to leads using Social Media Marketing Tools. It is therefore critical for marketers to build an attractive social media marketing campaign for the brands on Social Media networks.
Facebook and Twitter marketing is very important to engage fans and drive revenue. One of the effective ways to attract fans on Facebook and followers on Facebook is to create compelling promotions. Given the pervasiveness and popularity of Social media these promotions are likely to reach hundreds of millions of consumers across the globe.
Some of the reasons consumers follow the Brands are:
Leveraging different types of promotions on Social media platforms: Compelling promotions such as sweepstakes and giveaways can be used to acquire large number of fans on Facebook and followers on Twitter. Different types of contests like photo-contests, essay contests can be used to keep the fans and followers engaged. Coupons are certain ways to convert shopper to a buyer and reach revenue goals.
The power of Social connections. People are more likely to follow a brand when they see their friends and family positively endorsing a brand. Consumers are far more likely to enter a contest or a sweepstakes when they see their friends or family doing so. By running promotions on Facebook and Twitter, marketers can hope to leverage this behavioral pattern of the consumers.
Advertisement that keeps on running: Facebook, Twitter and Google+ are called as earned media. Internet marketers must approach earned media more subtly than the paid media like advertisements and owned media like their corporate website.
Fans and followers have every chance to post whatever they want and hold anything that they deem beneficial to the business on social media platforms. A lot of consumers follow brands that consistently upload content and articles. Turning fans to customers and followers to customers is achieved better when those who are connected to the brand on their social networking sites see a reliable stream of information that encourage fans or encourage followers to keep trusting the business.
Viral Campaigns: Viral campaigns and viral promotions are hosted better on social media platforms as they provide intrinsic mechanisms to share with friends. As Facebook and Twitter are accessed by a very large number of people on a daily basis, a positive thing that involves fans of the brand or involves followers of the brand would be relayed to the whole Facebook and Twitter universe. This, in turn, creates a very rich source of possible successful sales.
Social media platforms like Facebook and Twitter are not just avenues for keeping up with those you care about. Internet marketers can very well see that these websites can pave a convenient way to monetize fans and monetize followers and contribute to the establishment of a bigger brand and more pleasant business success.
The good news is that you don’t need to spend time learning how all these work as you can leave all the heavy liftigng to ViralImpressions.com. Whether you’re looking to take advantage of Facebook page tools or run Twitter campaigns for your online business, the company can very well sort things out for you. Share your social media plan and thoughts to ViralImpressions.com, and watch how they can help you monetize to surpass your revenue goals.